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Competition and Marketing Law

We have many years of experience and provide advice on all aspects of competition and marketing law.

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Marketing and competition law – Secure and lawful strategies for your business

Effective marketing and competition are crucial for any business, but it is important to comply with the legal guidelines. The Marketing Practices Act requires businesses to act in accordance with good marketing practice, while the Competition Act ensures fair competition in the market.

Lack of knowledge of the rules may result in fines, lawsuits, or bans on marketing activities, which can harm both reputation and the bottom line.

Marketing law – What is lawful, and where is the line drawn?

The concept of “acting in accordance with good marketing practice” can be difficult for individuals to understand, and our advice can therefore clarify where the line is drawn as to which measures are acceptable and lawful.

We advise on all aspects of marketing law, including, among other things:

  • Good marketing practice
  • General rules on lawful conduct in the market
  • Greenwashing – correct use of environmental claims in marketing

Competition law – Avoid infringements and substantial fines

The competition rules are designed to ensure effective and fair competition for the benefit of both businesses and consumers. Breaches of the Competition Act may result in substantial fines and, in certain cases, imprisonment.

  • The Act prevents, among other things:
  • Setting artificially high prices (price cartels)
  • Abuse of a dominant market position
  • Mergers and acquisitions that restrict competition

To minimise the risk of legal violations, your business should have a clear strategy for competition and marketing activities.

How can we help?

We assist with:

  • Legal review of concluded agreements and business practices
  • Strategic advice on marketing and competition
  • Ongoing assessment of the company’s conduct and market position

Ensure legal certainty in your marketing and competition strategy

Would you like to ensure that your business complies with applicable marketing and competition rules?

Contact DreistStorgaard Advokater today for specialised advice.

Marketing and competition law – Secure and lawful strategies for your business

Effective marketing and competition are crucial for any business, but it is important to comply with the legal guidelines. The Marketing Practices Act requires businesses to act in accordance with good marketing practice, while the Competition Act ensures fair competition in the market.

Lack of knowledge of the rules may result in fines, lawsuits, or bans on marketing activities, which can harm both reputation and the bottom line.

Marketing law – What is lawful, and where is the line drawn?

The concept of “acting in accordance with good marketing practice” can be difficult for individuals to understand, and our advice can therefore clarify where the line is drawn as to which measures are acceptable and lawful.

We advise on all aspects of marketing law, including, among other things:

  • Good marketing practice
  • General rules on lawful conduct in the market
  • Greenwashing – correct use of environmental claims in marketing

Competition law – Avoid infringements and substantial fines

The competition rules are designed to ensure effective and fair competition for the benefit of both businesses and consumers. Breaches of the Competition Act may result in substantial fines and, in certain cases, imprisonment.

  • The Act prevents, among other things:
  • Setting artificially high prices (price cartels)
  • Abuse of a dominant market position
  • Mergers and acquisitions that restrict competition

To minimise the risk of legal violations, your business should have a clear strategy for competition and marketing activities.

How can we help?

We assist with:

  • Legal review of concluded agreements and business practices
  • Strategic advice on marketing and competition
  • Ongoing assessment of the company’s conduct and market position

Ensure legal certainty in your marketing and competition strategy

Would you like to ensure that your business complies with applicable marketing and competition rules?

Contact DreistStorgaard Advokater today for specialised advice.

Contact us

Nikolaj Juhl Hansen

Advokat, partner

Svend-Aage Dreist Hansen

Advokat (H) & Partner

Søren Storgaard

Advokat (L), partner

Nicholas Ørum Keller

Advokat (L) & Partner

    More knowledge about Competition and Marketing Law

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    What can we help you with?

    Do you need legal advice? We are ready to help.
    At DreistStorgaard you will meet experienced specialists with strong professional skills.

    Contact us today.

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